Domain Name Registration Do Keywords Matter ?
How To Select
The Most Important Part Of The Web Site Concept
Is The Domain Name. Get It Wrong And Your Site May Never Show Its
Full Potential. What Makes A Good Domain Name You Ask ? Unless
You Are Going To the Trouble And Expense Of Establishing A New
Trade Name Business Where You Will Have Thousands Of Domain
Choices With A New Word Or New Words Added To Your Industries
Strongest Keyword, Example Chameleonpaint.com Or
Giraffedomain.com You Are Going To Have To Buy Or Register The
Best Keyword Name That You Can Afford.
Keywords
The Most Searched Keywords For This Site Are
"Domain Name" So In The Ideal World You Would Choose "Domainname"
With .com Or .co.uk, But As You Have Properly Realized These
Domain Names Have Long Gone. Some Are Being Used For Web Sites
But Most Are Parked With One Page Adverts Which Can Produce
Revenue And With The Hope Of Making A Sale And Profit In The
Future. "Domain" Can Be Combined With The Next Most Important
Keyword Which Is "Domainregistration" Or "Cheapdomain" Or You Can
Add A Descriptive Word Which Will Sound Nice, "Wonderfuldomain"
Or "Insantdomain" But This May Be An Existing Trade Name You Will
Need To Check, The Main Point Is That These Are Not Good Keywords
Not Many People Search For A "Wonderful Domain". It Is Still
Better To Combine The Top Keyword With A Lesser One To Make The
Name, We Had To Settle For Domainweb Which Are Both Keywords To
This Industry.
Are Keywords Really That Important ?
There Are Three Main Reasons Why Keywords Are
Paramount.
1, Some Of The Major Search Engines Add Weight To Web Sites That
Have Keywords In Their Domain Names. Search On Msn Windows Live,
Using Your Industries Keywords And A Large Proportion Of The
Results Contain Domain Names As Keywords. For New Sites This May
Be The Only Organic Traffic You Will Receive For Many Months.
2, When People Search, Organic Or PPC The Click Rate Is
Signficantly Higher If The Domain Name Is The Same Or Very
Similar To Their Search Word Or Words.
3, The Sale Conversion Rate Is Much Higher, Customers Trust Short
Keyword Impressive Domain Names.
Test The Domain Name Before You Buy Or Register
Lets Face It We Are All So Absorbed In The World
Of Our Industries And Business That We Can Convince Ourselves
That We Have Found A Great Domain Name. Ask People Who Know
Absolutely Nothing About Your Industry What The Domain Name
Means, The Response Should Be Instant Without Prompting. A Good
Domain Name Should Instantly Tell Your Visitor What You Sell Or
The Information Or Services That You Offer. If The Name Is
Technical Or Specialized To Your Industry You Will Have To Test
It On Junior Members Of Your Organization.
About the Author
Michael Shield Is A Writer And Web Site Developer From Essex In The United Kingdom Learn More About Domain Name Registration